Planted Detroit x Tortoise
Role: Project Manager / UX Designer / Marketing & Promotion
Objective: Execute one month pilot using Tortoise’s last mile delivery solution: remote controlled robots.
Robots have arrived in the Motor City
and they come carrying salad.
We utilized Tortoise’s remote controlled robots to deliver our locally grown, ready to eat salads to pick-up locations on Detroit’s east side. In order to determine if this type of technology would appeal to our customers, we ran social media advertising campaigns, sent email blasts, and stood up a unique website to capture customer information.
In partnership with Tortoise and Newlab, I strategically managed this program and the accompanying web design & promotions, completing seventeen successful deliveries in four weeks during the harshest winter months in Detroit.